Practical guides on Salesforce clouds, AI agents, and implementation strategy for companies in Latin America.
Ver en español →Featured article
Zasa came from a high school in Nueva Palmira through a student contest — designed by Joaquín, 14 years old, during Techy por el Día 2025.
Read article →More articles
What we learned building trade missions across Latin America and the United States: the prep work, the trips that close nothing, and what shows up when you let go of the map.
Read more →
The license costs the same; implementing, hiring and growing do not. Costs, salaries, adoption and trends compared with dated 2024–2026 figures.
Read more →
Salesforce confirmed it with data: purchase journeys now start in AI chats. What GEO is and how to get AI agents to recommend your business in Latin America.
Read more →
What it is like to work on a team spread across five countries, with different cultures, different time zones and a single way of understanding work done right.
Read more →
From catalog to invoice: what kind of company it fits, the Growth and Advanced editions, real limitations, and the four implementation types.
Read more →
Traditional consultancies turned software implementation into a business of billing hours. Why understanding the operation before the tool is how we work.
Read more →
Features, official 2026 pricing, AI and ecosystems compared honestly. Three different philosophies — and a clear framework to choose based on your stage.
Read more →
Low Salesforce usage is rarely a training problem — it is almost always a design problem. A practical adoption guide based on Trailhead and real projects.
Read more →
Salesforce launched Agentforce Commerce: AI agents that sell on your storefront, take B2B orders on WhatsApp, and put your catalog inside ChatGPT.
Read more →
Sales & Service
Most Sales Cloud projects that go wrong fail because of planning, data, and people decisions — not configuration. A guide based on official Salesforce documentation.
Read article →
Trade promotions, retail execution, key account management, and AI agents — all connected in one platform built for CPG companies in LATAM.
Read more →
Features, pricing, and use cases compared side by side. Decide whether you need one, the other, or both — and in what order to implement them.
Read more →
How Salesforce unified Sales and Service Cloud under Agentforce — 24/7 prospecting agents, autonomous case resolution, WhatsApp Voice, and a 4-phase LATAM roadmap.
Read more →
AI agents that autonomously handle sales tasks, service cases, and customer conversations are live in LATAM.
Read more →
MCN replaces nine legacy tools with one unified platform built natively on Data Cloud. Learn what changed, who should migrate, and why it matters for LATAM.
Read more →
Patient 360, AI predictions, IoT integration, and HIPAA-eligible compliance. Everything healthcare organizations in LATAM need to know about Health Cloud.
Read more →
Household modeling, Action Plans, compliance workflows, and AI tools for bankers, advisors, and insurance agents. The number one financial CRM in LATAM.
Read more →
License prices, implementation ranges, what affects total cost, and the nearshore advantage. Every number you need to budget a Salesforce project in Latin America.
Read more →