Practical guides on Salesforce clouds, AI agents, and implementation strategy for companies in Latin America.
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A week with fintechs and banks in Mexico: why relationships weigh as much as the technical proposal, what regulation demands, and three trends to watch in 2027.
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Since Winter '27, Agentforce is on by default and Salesforce is removing the option to switch it off. Which controls remain and what to check before December 1.
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Consumers’ AI agents will call, complain and buy on their behalf, at any hour. What breaks in customer service built for people, and where to start.
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Winter '27 is live in every org. The new features with numbers for sales, service and IT teams, and what to check before December 1.
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Same workday as Miami, certified talent and 40–60% lower rates: five reasons US companies run Salesforce work from Uruguay, and how to engage a nearshore team.
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Members, agreements, events and payments in one place: how the Cámara Empresarial de Maldonado works today with Salesforce Sales Cloud. A case study in Uruguay.
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A week with fintechs and banks in Mexico: why relationships weigh as much as the technical proposal, what regulation demands, and three trends to watch in 2027.
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Official 2026 prices, the sums for teams of 10, 30 and 100 salespeople, AI, WhatsApp and where your data lives. With sources, without the sales pitch.
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No official figure exists for companies using CRM in Guatemala. There is data on how many exist, how they sell, what holds them back and what the law requires. Gathered, with sources.
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We are sponsoring Gastón Irazú, the Uruguayan driver who took the 2026 Formula 4 U.S. Championship with nine wins and a round to spare.
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An agent that qualifies and converts leads, and that part of the client's team considers a failure. The full case, with the self-criticism first.
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The vast majority of companies that call us to implement AI are not ready to implement AI. I have no figure to back that up and I am not going to invent one. It is what happens engagement after engagement.
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Price per action, what Flex Credits are, how long each edition’s bundled allowance lasts, and where the break-even with the add-on sits.
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List prices edition by edition, base and attach licenses, what each one’s AI costs, and what the 2026 Gartner quadrant says — and how it is measured.
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In-house team, IT staffing or teams assembled per project. What each model involves, how it affects projects, and why Zarasa chose the first one.
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Four announcements in two years moved Claude to the center of the CRM. What each one says, the 37 skills, the trust boundary, and the figures they left out.
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The budget mutates from the day it is approved, and that is not a flaw: it is part of the design. How budget, marketing, and AI coexist in Zarasa's day-to-day.
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What we learned building trade missions across Latin America and the United States: the prep work, the trips that close nothing, and what shows up when you let go of the map.
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The license costs the same in Montevideo as in Miami. Implementing it and staffing the team do not. Licences, salaries and real savings, with dated figures.
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Salesforce confirmed it with data: purchase journeys now start in AI chats. What GEO is and how to get AI agents to recommend your business in Latin America.
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What it is like to work on a team spread across five countries, with different cultures, different time zones and a single way of understanding work done right.
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From catalog to invoice: what kind of company it fits, the Growth and Advanced editions, real limitations, and the four implementation types.
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Traditional consultancies turned software implementation into a business of billing hours. Why understanding the operation before the tool is how we work.
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Features, official 2026 pricing, AI and ecosystems compared honestly. Three different philosophies — and a clear framework to choose based on your stage.
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Low Salesforce usage is rarely a training problem — it is almost always a design problem. A practical adoption guide based on Trailhead and real projects.
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Salesforce launched Agentforce Commerce: AI agents that sell on your storefront, take B2B orders on WhatsApp, and put your catalog inside ChatGPT.
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Sales & Service
Most Sales Cloud projects that go wrong fail because of planning, data, and people decisions — not configuration. A guide based on official Salesforce documentation.
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Trade promotions, retail execution, key account management, and AI agents — all connected in one platform built for CPG companies in LATAM.
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Features, pricing, and use cases compared side by side. Decide whether you need one, the other, or both — and in what order to implement them.
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How Salesforce unified Sales and Service Cloud under Agentforce — 24/7 prospecting agents, autonomous case resolution, WhatsApp Voice, and a 4-phase LATAM roadmap.
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AI agents that autonomously handle sales tasks, service cases, and customer conversations are live in LATAM.
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Marketing Cloud Next replaces nine legacy tools with one unified platform built natively on Data Cloud. Learn what changed, who should migrate, and why it matters for LATAM.
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Patient 360, AI predictions, IoT integration, and HIPAA-eligible compliance. Everything healthcare organizations in LATAM need to know about Health Cloud.
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Household modeling, Action Plans, compliance workflows, and AI tools for bankers, advisors, and insurance agents. The number one financial CRM in LATAM.
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License prices, implementation ranges, what affects total cost, and the nearshore advantage. Every number you need to budget a Salesforce project in Latin America.
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