Sales Cloud
Organize your sales pipeline, automate follow-ups, and give your sales team complete visibility.
Salesforce · the United States
Salesforce consulting and implementation for companies in the United States
Headquartered in Miami, we implement Sales Cloud, Service Cloud, and Agentforce for US companies and businesses connecting their operations between the United States and Latin America.
Business evolution in the United States
The United States is home to the most competitive corporate market in the world, where sales response speed and service quality define which companies grow. Organizations running on isolated spreadsheets or underused CRMs lose ground to competitors that have automated their sales cycle end to end.
For companies with operations or clients on both sides of the continent, the challenge doubles: coordinating bilingual teams, consolidating data from multiple markets, and keeping a single view of the customer no matter where the relationship is managed.
Critical business scenarios
01
Pipeline without visibility
Sales leadership depending on manual reports, unable to audit the real-time status of their team's opportunities.
02
Fragmented data
Customer information scattered across disconnected tools, personal inboxes, and spreadsheets nobody keeps up to date.
03
Bilingual operations
Companies serving clients in English and Spanish that need consistent processes, templates, and service flows in both languages.
04
Expansion into LATAM
US companies growing into Latin America that need a CRM configured for multi-country, multi-currency operations from day one.
05
Support saturation
Service channels receiving cases by phone, email, and chat with no automatic routing or reliable SLA metrics.
Salesforce products we implement
Service Cloud
Centralize customer support across every channel. Resolve cases faster with optimized support flows.
Marketing Cloud
Automate campaigns, segment audiences, and measure results across email, SMS, and digital channels.
Experience Cloud
Build secure web portals and communities natively integrated with your CRM for customers, partners, or distributors.
Consumer Goods Cloud
Optimize retail execution, sales route control, stock audits, and retail management.
Field Service
Manage and schedule your field technicians' work, optimizing routes and mobile service orders.
Financial Services Cloud
CRM architecture tailored to banking, insurance, and finance under strict audit and compliance standards.
MuleSoft
Securely connect Salesforce with your accounting systems, core ERPs (SAP, Oracle), and local databases.
Tableau & Einstein AI
Turn your sales data into predictive analytics, built-in AI, and interactive dashboards for decision-making.
Agentforce
Deploy autonomous AI agents that manage leads, resolve cases, and engage customers 24/7.
Industries we serve in the United States
Financial Services
Sales and service flows aligned with the compliance and audit standards of the US market.
Healthcare & Insurance
Account management and automated case routing under strict data security levels (HIPAA compliance).
Technology & SaaS
CRM architectures for software and services companies scaling their sales and customer success operations.
Retail & Distribution
Sales channel unification and complete visibility of the corporate customer lifecycle.
We design and implement Salesforce architectures adapted to the business rules of these and other corporate sectors in the United States.
Real cases
Salesforce projects we delivered in the United States
A sample of projects Zarasa implemented for companies in the country. For confidentiality, we do not publish our clients’ names.
Long-term partner to one of the largest cruise groups in the world
One of the largest cruise groups in the world runs its relationship with agencies and trade partners across multiple brands on Salesforce, and needed a team able to sustain and evolve that platform every day. Zarasa joined as a long-term partner, handling a constant volume of incidents and enhancements: event management and its rules, marketing commitment approval processes, GDPR initiatives and re-territorization exercises.
How we solved it
An agile model embedded in the client team: advanced Salesforce administration, automation with flows and Apex, deployment pipelines with git delta and integrations with DocuSign and document management tools, organized by tickets with estimation and business validation.
Extended development team for a Salesforce consultancy
A US-based Salesforce consultancy brought Zarasa in as an extended development team serving multiple end clients across industries. The work covered AppExchange applications and packages, LWC and Aura components, Apex classes and triggers, API integrations with custom adapters, partner portals and communities, billing automations and Pardot configuration.
How we solved it
An extended-team model with agile methodology: Apex, LWC and Aura development, AppExchange packages, custom API integrations and work on Experience Cloud and Pardot for the consultancy\u2019s end clients.
Continuous development of managed packages
A product software company in the Salesforce ecosystem needed sustained development capacity to evolve its managed packages. Zarasa joined the team working by tickets on continuous product development: LWC components such as heatmaps, rating matrices and datatables, along with triggers, custom metadata and sync logic, also solving performance challenges.
How we solved it
Ticket-based work on managed packages: LWC components, triggers and custom metadata, with a workflow based on pull requests, testing, refactoring and continuous coordination with the client team.
Redesigning recurring donations to scale with volume
The recurring donation and sponsorship matching processes of an international nonprofit, built on NPSP, had production issues and flow-based logic that no longer scaled. We deeply analyzed the closeout lifecycle, reviewed the existing code and redesigned the solution: critical logic moved from flows to bulkified Apex triggers and batch processes to support massive loads.
How we solved it
Migration of critical logic from flows to bulkified Apex triggers with batch architecture on NPSP, reinforced unit tests and a documented testing strategy, with process diagrams and weekly reviews with the client.
Why Salesforce in the United States?
The US market demands speed, traceability, and a flawless customer experience. Salesforce is the de facto standard for corporate CRM in the United States, and companies that use it well turn that infrastructure into a direct commercial advantage: auditable pipelines, reliable forecasting, and service channels that meet their SLAs.
The platform automates the complete sales cycle, from lead capture and qualification to contract renewals, and centralizes after-sales service in a unified console with built-in AI.
Its ecosystem of integrations and APIs also connects Salesforce securely with ERPs, accounting systems, and billing platforms, guaranteeing data consistency across the entire operation.
Why Zarasa?
Exclusive focus
We work as a Salesforce partner with an exclusive focus on the platform. We don't mix tools or build generic solutions; we adapt the ecosystem to your real business model.
Miami headquarters
Our headquarters is at 1000 Brickell Ave, Miami. We combine a local presence in Florida with a bilingual team providing support in English and Spanish — ideal for companies operating between the United States and Latin America.
Structured process
We divide every project into clearly defined stages: diagnosis, plan, development, and evolution. We never improvise along the way.
Single point of contact
We eliminate commercial intermediaries: the same consulting team that runs the initial diagnosis implements the solution and supports you afterwards.
Frequently asked questions
Is Salesforce available in the United States?
Yes. Salesforce is headquartered in — and has its largest market in — the United States. Zarasa, as a certified partner with offices in Miami, handles the entire technical cycle: from diagnosis and migration of your historical data to ongoing support.
How does a project with Zarasa get started?
We begin with a technical diagnostic session to audit your current workflows. From there, we design a systems architecture proposal recommending the right clouds and licenses for your operation.
Do you offer knowledge transfer and training?
Yes. We run technical training sessions — in English and Spanish — based on your system's real configuration to ensure your team's operational adoption from day one.
Let's evaluate your project
If you're considering a Salesforce implementation for your company in the United States, write to us explaining your current situation and we'll get in touch.