Salesforce · Latin America and the United States
Salesforce across Latin America: where we are and what changes country by country
Zarasa is a Salesforce Partner with 78 certifications, more than 120 projects delivered across fourteen countries and a 4.86 out of 5 rating on AppExchange across 20 reviews. We have clients in twelve of them, from four offices of our own. This page is the map: what we do in each one and what is worth knowing before you start.
Four offices of our own
We do not cover the region from a distance: we have an office in four of the twelve countries. That sets the time zone we answer in and the language the project is discussed in.
- United States1000 Brickell Ave, Miami, Florida
- MexicoAv. Tamaulipas 141, floor 3, Mexico City
- Guatemala12 Avenida 21-06, Zona 6, San Nicolás de las Rosas, Mixco
- UruguayFernández Crespo 2081, Ap. 305, Montevideo
The twelve countries, one by one
Each country has its own page, with the sectors, scenarios and questions specific to that market. This is the full map.
| Country | Office | What we are asked for most | Page |
|---|---|---|---|
| United States | Miami, Florida | Companies operating between the US and Latin America | Open |
| Mexico | Mexico City | Corporations and growing companies | Open |
| Guatemala | Mixco | Agribusiness, manufacturing and retail | Open |
| El Salvador | — | Sales and service moving to digital processes | Open |
| Costa Rica | — | Free trade zones and shared services centres | Open |
| Panama | — | Multinational headquarters and logistics | Open |
| Dominican Republic | — | Logistics, free trade zones, banking and infrastructure | Open |
| Puerto Rico | — | Pharmaceutical and Act 60 companies | Open |
| Colombia | — | Sales processes and service channels | Open |
| Paraguay | — | Unifying sales processes | Open |
| Uruguay | Montevideo | Operations and service channels | Open |
| Argentina | — | Automating operating workflows | Open |
Salesforce implementation in Central America
In Guatemala, El Salvador, Costa Rica and Panama we implement Salesforce: we are not a licence distributor. As a Salesforce Partner, our work is the project: the written scope, the configuration, the integrations with the ERP and electronic invoicing, and a team that actually uses it after go-live. Our Mixco office works in the same time zone as Guatemala, El Salvador and Costa Rica.
Guatemala
Our own office in Mixco. Projects delivered in healthcare (medical claims traceability with Service Cloud), pharmaceuticals (medical reps on Salesforce Maps), manufacturing and retail integrated with SAP, and tourism with FEL electronic invoicing.
Costa Rica
An Agentforce agent on WhatsApp that qualifies prospects for a construction company, another with authenticated topics for financial services, a CPQ catalogue for an equipment distributor and a sales redesign integrated with SAP in electronic security.
Panama
Full sales digitisation for a real estate developer with Marketing Cloud and Data Cloud, a complaints portal for commercial real estate, an Agentforce agent that books demos and omnichannel WhatsApp service for retail.
El Salvador
Same time zone as our Mixco office. What we are asked for most: organising sales and service that still run on spreadsheets, and connecting them to electronic invoicing.
The cases are real and published without the client's name for confidentiality. The detail is on each country page.
What changes from one country to the next
There is more than one time zone
"We work in your hours" sounds fine until three time zones are involved. Guatemala, El Salvador and Costa Rica share the clock with Mexico City. Panama, Colombia, Puerto Rico and the Dominican Republic run an hour ahead. Paraguay, Uruguay and Argentina, three hours ahead of Guatemala. When a project crosses those blocks, the overlap window has to be designed, not assumed.
The project language and the head office language
In free trade zones and shared services centres the local team works in Spanish and reports in English. Our teams are bilingual, so documentation and training can run in one language and the working sessions in the other.
What gets integrated, and therefore how long it takes
Electronic invoicing is mandatory and different in several of these countries, and the ERP is almost never the same one. That is the part that varies most in time and cost between projects, far more than configuring Salesforce itself.
A new implementation, or rescuing an org that already exists
From scratch
There is no Salesforce yet, or there is one and nobody uses it. We start with the sales process and the data behind it, write down the scope, and go live with a measured baseline.
An inherited org
Salesforce is already running and has become hard to maintain: automations nobody understands, duplicated fields, a previous consultant who is gone. We take it as it is, review it, and decide with you what gets fixed, what gets rebuilt and what gets switched off.
FAQ
Do you work in countries where you have no office?
Yes. We have offices in four countries and projects in fourteen. What changes without an office is physical presence, not delivery: meetings are remote unless the project justifies travelling.
What language do you work in?
Spanish and English. Our teams are bilingual, so documentation can run in one language and the sessions in the other. That is the usual setup when a local team reports to a head office in the United States.
Can I contract from one country and deploy in another?
Yes, and it is common in groups operating across several countries. It is worth settling early because it affects the contract and the currency, not the technical work.
Do you take over projects another consultant started?
Yes. It is one of the two ways we begin. We review the org as it stands and tell you what to fix, what to rebuild and what to switch off, before touching anything.
Do you implement Salesforce in Central America?
Yes. We implement Salesforce in Guatemala, El Salvador, Costa Rica and Panama, with our own office in Mixco. We are not a licence distributor: our work is the implementation project, the integrations and a team that uses the platform after go-live.
How long does an implementation take?
It depends on scope and on the integrations, which is what varies most between countries. A focused single-cloud implementation is usually measured in weeks; one with several integrations, in months. We estimate it against your case before you sign.
Which country are you in?
Tell us where your company operates and what is breaking. The first conversation is 45 minutes and costs nothing.
Talk to us