Salesforce certifications
Held by 17 certified consultants across administration, development, architecture and the industry clouds. The count is published on our AppExchange partner listing.
Salesforce · Miami, Fort Lauderdale and South Florida
Salesforce consulting in Miami and South Florida
Zarasa is a Salesforce Partner headquartered at 1000 Brickell Ave, Miami, with a bilingual team that implements Sales Cloud, Service Cloud, Marketing Cloud and Agentforce for companies across Miami-Dade, Broward and Palm Beach. 78 Salesforce certifications, more than 120 delivered projects and a 4.86 out of 5 rating on AppExchange across 20 reviews.
The numbers behind the team
Projects delivered
Implementations, org rescues and long-term support engagements in the United States and eleven Latin American countries, since 2020.
Out of 5 on AppExchange
Across 20 client reviews on Salesforce's own partner directory. You can also find us on Clutch.
Offices of our own
Miami, Mexico City, Mixco (Guatemala) and Montevideo. Miami is the headquarters and the office that serves South Florida.
An office in Brickell, not a sales office
Our Miami office is at 1000 Brickell Ave, and it is one of four offices of our own: the others are in Mexico City, Mixco (Guatemala) and Montevideo. That matters for two reasons that show up in the work, not in the brochure.
The first is the time zone. Miami is on Eastern Time and so is most of our delivery team, so a question asked at 9 in the morning gets answered at 9 in the morning, not the next day. The second is language: the team is bilingual, so the documentation can run in English while the working sessions run in Spanish, or the other way round. In South Florida, where a sales team in Doral and a finance team in Brickell can operate in different languages, that is not a nice-to-have.
The third reason is cost, and it is worth saying plainly. The consultants who build your org sit in Miami and in our Latin American offices, on the same time zone or one hour off. You get a Salesforce partner with a local address and local accountability, at a delivery cost that a Miami-only team cannot match. You can see all four offices on the About Zarasa page and how the nearshore model works on the nearshore Salesforce development page.
Where we work in South Florida
We serve companies across the three counties. These are the areas where most of our conversations start, and what they usually need.
Brickell and Downtown Miami
Financial services, wealth management, law and professional services firms. Sales Cloud with strict permission models, Financial Services Cloud, and reporting that a compliance officer can sign off.
Doral, Medley and the airport corridor
Logistics, freight forwarding, import and export, and distribution companies working between the United States and Latin America. Multi-currency orgs, quoting, and integrations with ERPs and warehouse systems.
Coral Gables, Aventura and Miami Beach
Real estate, hospitality, healthcare groups and consumer brands. Service Cloud for customer care, Marketing Cloud for campaigns in two languages, and Experience Cloud portals for clients and agents.
Fort Lauderdale, Boca Raton and West Palm Beach
Broward and Palm Beach companies that want a Miami partner within driving distance. Technology, SaaS, construction and family-owned businesses moving from spreadsheets or a lighter CRM to Salesforce.
If your company is elsewhere in Florida, in Orlando or Tampa for example, we work the same way remotely, and the United States page covers the country as a whole.
What South Florida companies come to us with
01
An operation that runs in two languages
Sales and service teams handling clients in English and Spanish, with processes, templates and service flows that were only ever designed in one of the two.
02
A US company opening in Latin America
Growth into the region that needs a CRM configured for multiple countries and currencies from day one, instead of a US org patched country by country afterwards.
03
A Latin American company landing in Florida
The reverse trip, which is just as common in Miami: an operation that already runs on Salesforce in its home country and now has to work under US rules, US tax and US reporting.
04
A pipeline nobody can audit
Sales leadership depending on manual reports, with no way to see the real-time status of the team's opportunities or to forecast the quarter with confidence.
05
An inherited org nobody wants to touch
Salesforce already running, with automations nobody understands and duplicate records, and a team that avoids changing anything in case it breaks.
06
A team that has outgrown its first CRM
A company that started on spreadsheets, HubSpot or a vertical tool and now needs approval flows, territories, quoting and integrations that the current setup cannot hold. We wrote a plain comparison of Salesforce, HubSpot and Odoo for exactly this moment.
Salesforce products we implement in Miami
Sales Cloud
Pipeline, forecasting, territories and quoting for sales teams that sell in the US, in Latin America, or in both.
Service Cloud
Cases, knowledge, omnichannel routing and SLAs for customer care teams working in English and Spanish.
Agentforce
Autonomous AI agents that qualify leads, resolve cases and answer customers around the clock, deployed on your existing org. See our Agentforce implementation service.
Marketing Cloud
Bilingual journeys, segmentation and measurement across email, SMS and digital channels.
Experience Cloud
Portals for clients, agents, brokers and distributors, natively connected to the CRM.
Financial Services Cloud
Household and relationship models, compliance-ready processes for banks, lenders, insurers and wealth managers.
MuleSoft and integrations
Salesforce connected to your ERP (SAP, Oracle, NetSuite, QuickBooks), billing, e-signature and warehouse systems.
Tableau and Einstein
Dashboards and predictive analytics that turn the CRM into the place where decisions get made.
Industries we serve in South Florida
Cruise, travel and hospitality
Miami is the busiest cruise port in the world. We sustain the Salesforce platform of one of the largest cruise groups on the planet and know how trade, agency and event management work in this industry.
Logistics, trade and distribution
Freight forwarders, importers and distributors that quote in two currencies, track shipments and need the CRM talking to the ERP and the warehouse.
Financial services and fintech
Lenders, brokers, insurers and payment companies that need permission models, audit trails and reporting their compliance team can approve.
Real estate and construction
Developers, brokerages and contractors managing long sales cycles, agents, listings and post-sale service in one system.
Healthcare and insurance
Provider groups, clinics and insurers with case routing and account management under strict data security requirements, including HIPAA.
Technology and professional services
SaaS companies, agencies and law and accounting firms scaling sales and customer success across the US and Latin America.
Consumer goods and retail
Brands and distributors using Consumer Goods Cloud for retail execution, routes and channel visibility in the US and the region.
Non-profits and education
Organizations managing donors, members, programs and volunteers on Salesforce, often in two languages.
A project delivered from here
Miami is the busiest cruise port in the world, so it is fitting that this is one of the projects we have sustained the longest. For confidentiality, we do not publish our clients' names.
Long-term partner to one of the largest cruise groups in the world
One of the largest cruise groups in the world runs its relationship with agencies and trade partners across multiple brands on Salesforce, and needed a team able to sustain and evolve that platform every day. Zarasa joined as a long-term partner, handling a constant volume of incidents and enhancements: event management and its rules, marketing commitment approval processes, GDPR initiatives and re-territorization exercises.
How we solved it
An agile model embedded in the client team: advanced Salesforce administration, automation with flows and Apex, deployment pipelines with git delta and integrations with DocuSign and document management tools, organized by tickets with estimation and business validation.
The rest of the projects we have delivered in the country, including work as an extended development team and on managed packages, are on the United States page.
How a project with us runs
Diagnosis
A 45-minute conversation, at no cost, followed by a technical audit of your current processes, data and any existing org. You get a written picture of what you have and what is missing.
Plan
A systems architecture proposal: which clouds, which licences, which integrations, in what order, with a fixed scope and a number of weeks. No surprises after signature.
Build
Configuration, automation and integrations delivered in sprints, with your team validating each one in English or Spanish. Training is run on your real configuration, not on a demo org.
Evolve
Once live, the same consultants who built the org support and improve it, by ticket or by a monthly block of hours. Nothing is handed to a team you have never met.
For reference, a single-cloud implementation for 10 to 20 users usually takes 6 to 10 weeks and a two-cloud project with integrations 10 to 20 weeks. We published our full price and timeline ranges in How much does Salesforce cost, so you can size the project before we talk.
Agentforce in Miami: AI agents on your existing org
Agentforce is the Salesforce platform for autonomous AI agents that qualify leads, answer customers and resolve cases without a person in the loop for every step. For South Florida companies it has an obvious first use: an agent that serves customers in English and Spanish, around the clock, from a single knowledge base.
We deploy Agentforce as a pilot on one use case first, on your existing Sales Cloud or Service Cloud org, typically within 90 days, and expand from there. The details, including the five ways Salesforce charges for it, are on our Agentforce implementation page and in our guide to Agentforce in Latin America.
Why Zarasa in Miami?
Salesforce only
We work as a Salesforce partner with an exclusive focus on the platform. We do not resell three CRMs and pick one for you; we adapt Salesforce to your real business model.
A real address in Brickell
Our headquarters is at 1000 Brickell Ave. You can meet the team in person, and the people you meet are the people who deliver.
Bilingual by default
Every consultant works in English and Spanish. Documentation, training and support in whichever language each part of your team needs.
Miami accountability, nearshore cost
Delivery from Miami and from our own offices in Mexico, Guatemala and Uruguay, on Eastern or Central time. Senior consultants at a rate a Miami-only team cannot offer.
Frequently asked questions
Do you have an office in Miami?
Yes, at 1000 Brickell Ave, Miami, FL 33131. It is our headquarters and one of four offices of our own, alongside Mexico City, Mixco in Guatemala, and Montevideo. Our team works on Eastern Time.
Are you a registered Salesforce partner?
Yes. Zarasa is a Salesforce Partner listed on AppExchange, with 78 certifications across the team and a 4.86 out of 5 rating from 20 client reviews. You can verify both on our AppExchange listing.
Do you work in English or in Spanish?
In both. The team is bilingual, so the documentation can be written in one language and the working sessions held in the other. That is the usual arrangement for companies in South Florida whose teams are split between the two.
Do you serve Fort Lauderdale, Boca Raton and Palm Beach?
Yes. We work across Miami-Dade, Broward and Palm Beach counties, on site when it helps and remotely the rest of the time. Companies elsewhere in Florida and in the rest of the country are covered on our United States page.
How much does a Salesforce implementation cost in Miami?
It depends on scope, but we publish our ranges. A single-cloud implementation for 10 to 20 users typically runs between USD 8,000 and 20,000 over 6 to 10 weeks; a two-cloud project with ERP or billing integrations between USD 25,000 and 65,000 over 10 to 20 weeks; an Agentforce pilot between USD 15,000 and 40,000 within 90 days. Licences are paid to Salesforce separately. The full breakdown is in How much does Salesforce cost.
How does a project get started?
With a technical diagnostic session to audit your current workflows. From there we design a systems architecture proposal recommending the clouds and licences that fit your operation. The first conversation takes 45 minutes and costs nothing.
Can you take over a Salesforce org someone else built?
Yes. It is one of the two ways we usually begin. We review the org as it stands and tell you what needs fixing, what can stay and what is worth rebuilding, before touching anything.
Can you help a US company expanding into Latin America, or the reverse?
That is the case we see most often in Miami. We have our own offices in Mexico, Guatemala and Uruguay and work in twelve countries, so a multi-country, multi-currency org is designed that way from the start rather than patched later. See our Latin America coverage.
Do you implement Agentforce?
Yes. We start with a pilot on one use case on your existing org, usually a bilingual customer service or lead qualification agent, and expand once it proves itself. Details on our Agentforce implementation page.
Let's evaluate your project
If you are considering Salesforce for your company in Miami, Fort Lauderdale or anywhere in South Florida, write to us explaining your current situation and we will get in touch, in English or in Spanish, within one business day.