Sales Cloud
Organize your sales pipeline, automate follow-ups, and give your sales team complete visibility.
Salesforce · Guatemala
Salesforce consulting and implementation for companies in Guatemala
We configure Sales Cloud, Service Cloud, Agentforce, and more for Guatemalan companies growing faster than their sales operations can sustain.
Business evolution in Guatemala
Guatemala has the largest economy in Central America and keeps growing above the regional average. That growth is reaching companies that still manage their customer portfolio in Excel, visit notebooks, and WhatsApp groups between salespeople. It works while the company is small.
It stops working when it's time to open a branch outside the capital, add an export line, or answer a bank asking for organized numbers to approve a credit line.
Critical business scenarios
01
Visibility disconnect
A sales manager who doesn't know how many opportunities his team has open — only what each salesperson tells him at the Monday meeting.
02
Generational handover
A family business transferring leadership to the next generation that needs customer knowledge in a system, not in one person's head.
03
Export control
A company exporting coffee, sugar, bananas, or manufactured goods that needs to follow up with buyers in several countries without losing the thread of each negotiation.
04
Special Regime Zones
A business that started selling to shared services centers or industry in free zones (ZDEEP) and suddenly needs processes and reports at the level that kind of client demands.
05
Multichannel service
A customer service team that grew in Guatemala City and now has to answer inquiries from the interior, by phone, WhatsApp, and social media, without missing any.
Salesforce products we implement
Service Cloud
Centralize customer support across every channel. Resolve cases faster with optimized support flows.
Marketing Cloud
Automate campaigns, segment audiences, and measure results across email, SMS, and digital channels.
Experience Cloud
Build secure web portals and communities natively integrated with your CRM for customers, partners, or distributors.
Consumer Goods Cloud
Optimize retail execution, sales route control, stock audits, and retail management.
Field Service
Manage and schedule your field technicians' work, optimizing routes and mobile service orders.
Financial Services Cloud
CRM architecture tailored to banking, insurance, and finance under strict audit and compliance standards.
MuleSoft
Securely connect Salesforce with your accounting systems, core ERPs (SAP, Oracle), and local databases.
Tableau & Einstein AI
Turn your sales data into predictive analytics, built-in AI, and interactive dashboards for decision-making.
Agentforce
Deploy autonomous AI agents that manage leads, resolve cases, and engage customers 24/7.
Industries we serve in Guatemala
Banking & Finance
Service models and structured flows built for audits.
Agribusiness
Organized commercial follow-up for local exporters.
Retail & Consumer Goods
Customer centralization and unified multichannel flows.
Manufacturing
Standardization and control of the distribution pipeline.
We design and deploy Salesforce architectures adapted to the business rules of these and other complex corporate sectors in the region.
Real cases
Salesforce projects we delivered in Guatemala
A sample of projects Zarasa implemented for companies in the country. For confidentiality, we do not publish our clients’ names.
Full traceability for medical claims and reimbursements
A company that processes medical claims and reimbursements needed to structure its case operation, which moves through technician, medical and quality control queues. We implemented Service Cloud with case types and stages, queues and assignment rules, approvals simulating the handoffs between queues, and Entitlements with Milestones to control response times.
How we solved it
Service Cloud with queues, assignment rules, approval processes, Entitlements with Milestones and Omni-Channel routing supported by flows, delivered with workshops, on-site training and full technical documentation.
B2B and B2C operation connected to SAP with a store portal
A paint manufacturing group with B2B and B2C channels needed to connect its Salesforce sales operation with SAP and strengthen its store community portal. We built the SAP integration to update open and closed items and auto-create products, plus forms, audience-based reports and notification flows following the approved process design.
How we solved it
SAP integration in Apex (batches and Queueables with unit tests) plus declarative configuration: forms and flows, dashboards with audiences and community portal improvements, with bulk data loads and validated change sets.
Medical reps digitized, from route planning to payment
A pharmaceutical company needed to digitize its medical reps\u2019 field work, from route planning to sales and payment capture. We implemented the full process with Sales Cloud and Salesforce Maps — routes, check-in/check-out, customer classification, unit products and bundles — plus a per-rep inventory solution built with custom objects.
How we solved it
Sales Cloud with Salesforce Maps for routes and visits, custom objects and flows for per-rep inventory, data imports for physicians and pharmacies, reporting, and a robust package of videos, manuals and post go-live support.
Collections integrated with the bank and e-invoicing
A vacation club needed to connect its receivables operation in Salesforce with Guatemala\u2019s electronic invoicing system (FEL), its bank and the Central Bank exchange rate. Zarasa led the project end to end: API definition with the bank, integration architecture and flows that process bank files to generate invoices, items and payments linked to contracts.
How we solved it
API integrations with the bank, FEL and the Central Bank combined with flows, LWC components and platform events, managed with weekly meetings, on-site support for data migration and technical training for the client\u2019s team.
Why Salesforce in Guatemala?
Guatemala combines a consolidated agro-export sector with industry and services growing faster than agriculture. That means many Guatemalan companies no longer sell only within their borders: they export, serve corporate clients in several countries, or are part of the supplier chain of international companies established in the country.
Salesforce organizes exactly that kind of operation: it provides a single view of the customer regardless of whether the relationship started in Zona 10, at a trade fair in Mexico, or on a call from Miami.
It also answers a very concrete need in the Guatemalan market: banks and financial institutions increasingly demand traceability and organized data to approve credit or investment lines. A company that can clearly show its sales pipeline and customer service history arrives at those conversations in a better position.
Why Zarasa?
Exclusive focus
We work as a Salesforce partner with an exclusive focus on the platform. We don't mix tools or build generic solutions; we adapt the ecosystem to your real business model.
Hybrid model
We operate remotely and flexibly for continuous development, with availability for in-person alignment sessions in Guatemala City during the project's critical phases.
Structured process
We divide every project into clearly defined stages: diagnosis, plan, development, and evolution. We never improvise along the way.
Single point of contact
We eliminate commercial intermediaries: the same consulting team that runs the initial diagnosis implements the solution and supports you afterwards.
Frequently asked questions
Is Salesforce available in Guatemala?
Yes. Salesforce operates and is available throughout Central America. Zarasa, as a certified partner, handles the entire technical cycle: from diagnosis and migration of your historical data to ongoing support.
How does a project with Zarasa get started?
We begin with a technical diagnostic session to audit your current workflows. From there, we design a systems architecture proposal recommending the right clouds and licenses for your operation.
Do you offer knowledge transfer and training?
Yes. We run technical training sessions — in English and Spanish — based on your system's real configuration to ensure your team's operational adoption from day one.
Let's evaluate your project
If you're considering a Salesforce implementation for your company in Guatemala, write to us explaining your current situation and we'll get in touch.