Sales Cloud
Organize your sales pipeline, automate follow-ups, and give your sales team complete visibility.
Salesforce · Uruguay
Salesforce consulting and implementation for companies in Uruguay
We adapt and integrate Salesforce to consolidate your operations, automate sales workflows, and centralize your business's customer service channels.
Business evolution in Uruguay
Uruguay stands out as a regional reference hub for technology, global services, and logistics. Uruguayan companies, operating from free trade zones or in the local market, compete under demanding international standards. Sustaining that level of operation requires eradicating manual processes and isolated systems.
Depending on scattered spreadsheets or your team's memory slows growth and puts corporate client relationships at risk. If your company wants to expand into new markets, unify branches, or professionalize sales management, you need a scalable, auditable technology infrastructure.
Critical business scenarios
01
No traceability
Sales teams operating blind, without a unified pipeline that lets management audit the status and interactions of every opportunity.
02
Decentralized information
Critical customer data and B2B negotiation history lost when a sales executive leaves the organization.
03
Cross-border management
Companies managing regional operations or global services from Montevideo that need real-time multi-country visibility over their accounts.
04
Support delays
Customer service channels receiving repetitive requests without automations to speed up case classification and resolution.
05
Operational disconnect
Lack of synchronization between sales and internal accounting systems, creating duplicate tasks and billing errors.
Salesforce products we implement
Service Cloud
Centralize customer support across every channel. Resolve cases faster with optimized support flows.
Marketing Cloud
Automate campaigns, segment audiences, and measure results across email, SMS, and digital channels.
Experience Cloud
Build secure web portals and communities natively integrated with your CRM for customers, partners, or distributors.
Consumer Goods Cloud
Optimize retail execution, sales route control, stock audits, and retail management.
Field Service
Manage and schedule your field technicians' work, optimizing routes and mobile service orders.
Financial Services Cloud
CRM architecture tailored to banking, insurance, and finance under strict audit and compliance standards.
MuleSoft
Securely connect Salesforce with your accounting systems, core ERPs (SAP, Oracle), and local databases.
Tableau & Einstein AI
Turn your sales data into predictive analytics, built-in AI, and interactive dashboards for decision-making.
Agentforce
Deploy autonomous AI agents that manage leads, resolve cases, and engage customers 24/7.
Industries we serve in Uruguay
Technology & Global Services
Specialized CRM for IT companies, software developers, and shared services centers (SSC) based in the country.
Logistics & Free Trade Zones
Commercial structuring for logistics operators, foreign trade, and transnational corporations.
Agribusiness
Account management, commercial traceability, and operating flows for agro-industrial exporters and producers.
Finance & Insurance
CRM configurations and implementations aligned with high data security standards (BCU) and complex credit approval flows.
We design and implement Salesforce architectures adapted to the business rules of these and other complex operating sectors in Uruguay.
Real cases
Salesforce projects we delivered in Uruguay
A sample of projects Zarasa implemented for companies in the country. For confidentiality, we do not publish our clients’ names.
End-to-end member management for a business chamber
A regional business chamber managed member affiliation, agreements and payments with manual processes. We implemented Salesforce as the central platform: an integrated affiliation form that populates the lead, an auto-generated application PDF, agreements modeled with campaigns and custom objects for event participation and payments, with integrations to a billing API and WhatsApp.
How we solved it
Sales Cloud with flows for affiliation and agreements, Visualforce for the application PDF, campaigns and custom objects, and integrations via Zapier and other automation tools, a billing API and WhatsApp — managed with weekly meetings, minutes and a prioritized backlog.
A conversational agent that qualifies investors
A financial services and investment firm wanted to serve and qualify prospects without overloading its sales team. We implemented a conversational agent with Agentforce that answers questions, recommends investment products and routes conversations to the right people, creating leads with automatic conversation summaries, candidate scoring and message limits based on the amounts discussed.
How we solved it
An Agentforce agent with custom topics, knowledge files and Data Cloud, flows for lead creation with summaries, scoring and human escalation, tested in Test Center and a dedicated QA sandbox with weekly iterations.
A REST API so external systems can operate the CRM
A data and marketing technology company needed its external systems to read and write sales data in Salesforce in a controlled way. We built a REST API on the platform for accounts, contacts, opportunities, products and billing schedules, with business validations, duplicate rules and systematic verification of every endpoint.
How we solved it
A REST API in Apex with GET, POST and PUT methods, validations, custom metadata types and test classes, verified endpoint by endpoint, complemented by migrating workflows to flows and orderly deployments to UAT and production.
Data integration for a children\u2019s physical activity program
A social program promoting physical activity in children needed its platform and Salesforce to share affiliation, club and session data reliably. We integrated Salesforce with the program\u2019s APIs through Apex code and batches, fixing duplication issues and bringing the data into Marketing Cloud to enable the program\u2019s communications.
How we solved it
Apex integration with the client\u2019s APIs, batches to fetch and update data, data migration between environments and import into Marketing Cloud, with validated deployments, dailies and knowledge transfer sessions.
Why Salesforce in Uruguay?
Uruguay's corporate and technology ecosystem demands robust platforms oriented toward governance and commercial data optimization. Operating in international services markets and coordinating cross-border logistics from free trade zones, Uruguayan companies need Salesforce to unify their sales channels and eliminate the manual processes that erode competitiveness.
The platform centralizes the complete lifecycle of your accounts, letting you automate quoting flows, configure advanced forecasting processes, and coordinate sales force activities in a single controlled environment. This frees your staff from administrative burdens and ensures after-sales support meets agreed SLAs.
Salesforce's technical flexibility to connect securely through APIs (such as MuleSoft) also enables smooth data synchronization with your core ERPs and local invoicing systems, guaranteeing operational consistency and real financial management control.
Why Zarasa?
Exclusive focus
We work as a Salesforce partner with an exclusive focus on the platform. We don't mix tools or build generic solutions; we adapt the ecosystem to your real business model.
Local presence & hybrid model
We have offices, a local entity, and established operations in Uruguay. Our remote technical model ensures daily fluidity, with in-person alignment meetings in Montevideo during the project's strategic phases.
Structured process
We divide every project into clearly defined stages: diagnosis, plan, development, and evolution. We never improvise along the way.
Single point of contact
We eliminate commercial intermediaries: the same consulting team that runs the initial diagnosis implements the solution and supports you afterwards.
Frequently asked questions
Is Salesforce available in Uruguay?
Yes. Salesforce operates natively with full licensing availability for the entire Uruguayan market. Zarasa, as a certified partner, handles the entire technical cycle: from diagnosis and migration of your historical data to ongoing support.
How does a project with Zarasa get started?
We begin with a technical diagnostic session to audit your current workflows. From there, we design a systems architecture proposal recommending the right clouds and licenses for your operation.
Do you offer knowledge transfer and training?
Yes. We run technical training sessions — in English and Spanish — based on your system's real configuration to ensure your team's operational adoption from day one.
Let's evaluate your project
If you're considering a Salesforce implementation for your company in Uruguay, write to us explaining your current situation and we'll get in touch.