The question always arrives the same way: what does Agentforce cost? The honest answer is that it depends on how often your agents work, not on how many people you have. That change of unit is what throws almost everyone off when they build the budget.
Salesforce does publish the prices, and even the consumption examples, but spread across three different pages that still disagree with each other after the September 3 edition change. Here it is in one place, with a source for every number and the arithmetic done.
Everything below comes from the official Agentforce pricing page and the Salesforce help article, checked on September 9, 2026. List prices exclude volume discounts, which do exist.
The five ways to pay for Agentforce
There is no single Agentforce price. There are five doors, and it is worth knowing which one is yours before asking for a quote.
| How you pay | List price | What it is for |
|---|---|---|
| Salesforce Foundations | US$ 0 | Agentforce Builder, Prompt Builder, Agent Script, Coworker and Vibes, to start and test |
| Flex Credits | US$ 500 per 100,000 credits | Pay per action executed. Works for customer-facing and employee-facing agents |
| Conversations | US$ 2 per conversation | The earlier model, customer-facing agents only |
| Agentforce User Licence | US$ 5 per user/month | Company-wide access. Requires Flex Credits on top: usage is still metered |
| Agentforce add-on | US$ 125 per user/month US$ 150 on Industries clouds | Unmetered usage for licensed employees, on Sales, Service and Field Service |
The Core, Advanced and Max editions of Sales Cloud and Service Cloud are a sixth route: they already bundle an annual credit allowance, which is what the rest of this article is about. For the detail on those editions, we break them down in the Dynamics 365 comparison.
What a credit is and what consumes it
A Flex Credit is the unit of consumption. What burns credits is not the conversation and not the user: it is the action, which Salesforce defines as a specific function the agent executes — updating a record, summarising a case, answering a product question, running a flow.
The full conversion table
- 1 Agentforce action = 20 credits = US$ 0.10.
- 1 Agentforce Voice action = 30 credits = US$ 0.15.
- One credit costs half a cent: US$ 500 divided by 100,000.
- Credits are fungible across actions, prompts, translations and voice actions.
The detail that changes the maths is that a single interaction is almost never a single action. A customer asking about an order triggers two: authenticate them, fetch the order. A support agent handling a case triggers three. A field service rep scheduling a visit can trigger five. Multiply by that, not by conversations.
If you are still getting oriented on what each agent does, we cover it in Agentforce in LATAM.
Three examples with Salesforce's own numbers
These cases and their figures are published by Salesforce on its own pricing page. They are not our estimates.
| Case | Actions | Cost per use | Volume in the example | Per month |
|---|---|---|---|---|
| Self-service: “where is my order?” | 2 | US$ 0.20 | 20 requests per day | US$ 120 |
| Service: case management | 3 | US$ 0.30 | 100 users × 3 cases/day × 20 days | US$ 1,800 |
| Field service: scheduling visits | 5 | US$ 0.50 | 10 reps × 3 visits/day × 20 days | US$ 300 |
Looked at that way it seems cheap, and for the first case it is: 120 dollars a month for an agent answering 600 requests. The second one is where you should look twice.
How long the bundled allowance actually lasts
The new Sales Cloud and Service Cloud editions include credits, and the number is impressive. It is worth translating it into time.
| Edition | Price | Credits included | Equivalent to | How long the case-management example lasts |
|---|---|---|---|---|
| Core | US$ 195 | 500,000 per org per year | 25,000 actions | About 6 weeks |
| Advanced | US$ 395 | 1,000,000 per org per year | 50,000 actions | Under 3 months |
| Max | US$ 550 | 2,750,000 per org per year | 137,500 actions | A little over 7 months |
The case-management example Salesforce publishes consumes 360,000 credits per month. The Core allowance is 500,000 per organisation per year, not per user and not per month. With that single use case running, the annual allowance is gone in a little over six weeks, and everything after that is billed on consumption.
The most common misreading
- Bundled credits are per organisation, not per user. They do not multiply by headcount.
- They are annual, not monthly. Half a million sounds like a lot until you divide it by twelve.
- One automated process at volume can consume the lot, leaving nothing for the rest of the company.
When the US$ 125 add-on beats credits
The Agentforce add-on costs US$ 125 per user/month and gives licensed employees unmetered usage. Since credits cost half a cent, the break-even is easy to work out.
A hundred and twenty-five dollars buys 25,000 credits, which is 1,250 actions a month. Spread over twenty working days, that is about 62 actions per person per day. Below that, credits are cheaper. Above it, the add-on pays for itself and removes the risk of a variable bill.
Salesforce's case-management example, with 100 users, runs 60 credits per case and 3 cases a day: 9 actions per person per day. That sits far below the threshold, so consumption wins there: US$ 1,800 a month against the US$ 12,500 the add-on would cost for those 100 users. Nearly a sevenfold difference.
The general reading is that the add-on makes sense once the agent becomes the person's main working tool rather than an occasional assistant.
What the number does not include
Salesforce says it in the fine print of its own examples and it bears repeating: those figures exclude Data 360 credits and other consumption services. If the agent needs unified data from several sources, that consumption is billed separately and it is usually the second-quarter surprise.
Nor does it include implementation. A useful agent needs the data in order, the actions properly defined, and someone measuring what the agent does when it gets things wrong. That is the same work as always, and we break it down in our guide to Salesforce costs in LATAM.
One point of housekeeping: as of September 9, 2026, the Agentforce pricing page still lists “Agentforce 1 Editions from US$ 550 with 2.5M credits”, while the Sales Cloud page already describes the Max edition with 2.75M. The edition change is six days old and Salesforce's own pages are not in sync. Before signing, get the number in writing on the quote.
How to estimate before you sign
The calculation is simple if you do it in the right order:
Four steps
- List the actions in each use case. Not the conversations: the actions. Authenticate, look up, update, answer. Salesforce counts each one separately.
- Multiply by 20 credits (30 with voice) and by a realistic daily volume, not the optimistic one.
- Annualise it and compare against your edition's allowance. Anything above it is new cost.
- Check it against the add-on. If per-person consumption passes 62 actions a day, the add-on is cheaper and predictable.
Salesforce also offers Digital Wallet to watch consumption in real time, and three ways to buy: prepay the whole contract, pre-commit, or pay as you go. Prepaying is the cheapest of the three, but it only makes sense once you have measured real consumption for a few months.
Want the maths on your own numbers?
We build the credit estimate on your actual use cases and tell you whether consumption or the add-on suits you. Free 45-minute assessment.
Book a free assessment →Frequently asked questions
How much does one Agentforce action cost?
Twenty Flex Credits, so US$ 0.10 at the list price of US$ 500 per 100,000 credits. An Agentforce Voice action costs 30 credits, US$ 0.15. A real interaction usually consumes between two and five actions, putting the cost per interaction between US$ 0.20 and US$ 0.50.
Are the credits included in my edition per user?
No. They are per organisation and per year. Core includes 500,000, Advanced 1,000,000 and Max 2,750,000, and the whole company shares that pool. It is the most expensive misunderstanding in this model.
Can I use Agentforce for free?
Yes, to try it. Salesforce Foundations gives free access to Agentforce Builder, Prompt Builder, Agent Script, Coworker and Vibes, and customers on Enterprise Edition or above receive 100,000 credits at no cost. That covers 5,000 actions, which is enough for a proof of concept and not much more.
Add-on or pay per use?
The break-even sits at roughly 62 actions per person per day. Below it, consumption wins; above it, the US$ 125 per user/month add-on, which is also a fixed and predictable cost. For customer-facing agents on a portal, consumption almost always wins.
The bottom line
Agentforce is neither expensive nor cheap: it is variable, and that is the real novelty. The price per action is low and transparent, the allowance bundled into the new editions is generous to start with, and the unmetered add-on exists for when usage gets intense. The problem shows up when someone budgets per user, the way Salesforce has always been budgeted, and finds out mid-year that a single automated process ate the annual allowance.
Our advice is the same as for any project with variable consumption: measure first with a narrow use case, watch Digital Wallet for a couple of months, and negotiate volume after that. With your own data in hand, the conversation with Salesforce is a different one.