# Zarasa Software Solutions

> Zarasa is a Salesforce Partner headquartered in Miami, Florida, with offices in Mexico City, Guatemala, and Montevideo (Uruguay). We implement Salesforce products — Sales Cloud, Service Cloud, Agentforce, Marketing Cloud, Financial Services Cloud, and Health Cloud — for companies in the US and throughout Latin America.

Last updated: 2026-09-16

## What we do

Zarasa helps companies in LATAM adopt and scale Salesforce. Our services include:

- **Salesforce implementation**: Full deployments of Sales Cloud, Service Cloud, Agentforce, Marketing Cloud Next, Health Cloud, and Financial Services Cloud
- **Agentforce AI**: Deploying autonomous AI agents for sales prospecting, service case resolution, and customer engagement
- **CRM migration**: Moving companies from legacy CRMs (HubSpot, Zoho, spreadsheets) to Salesforce
- **MuleSoft integrations**: Connecting Salesforce to ERP systems, payment processors, and third-party platforms
- **Ongoing support**: Long-term partnership for Salesforce orgs already in production

## Who we serve

- Mid-market and enterprise companies in the United States (primarily Florida, Texas, and New York metro)
- Mid-market and enterprise companies in Mexico, Argentina, Colombia, Uruguay, and broader Latin America
- Industries with delivered projects: financial services, insurance, healthcare,
  pharmaceutical, manufacturing, retail, consumer goods, distribution, construction,
  real estate, tourism and hospitality, education, technology and product software,
  professional services, nonprofits, and chambers and business associations
  (see "Delivered projects" below for the specific engagements behind each one)
- US companies looking for a Salesforce partner with bilingual (English/Spanish) delivery capabilities
- Latin American companies that need Spanish-speaking Salesforce experts and teams in their own time zone

## Offices

- **United States (HQ)**: 1000 Brickell Ave, Miami, FL
- **Mexico**: Av. Tamaulipas 141, Floor 3, Mexico City (CDMX)
- **Guatemala**: 12 Avenida 21-06, Zona 6, San Nicolás de las Rosas, Mixco
- **Uruguay**: Fernández Crespo 2081, Ap. 305, Montevideo

Contact: sayhi@zarasa.io · +598 99 203 349 · +1 (332) 231 9514

## Key pages

Every page exists in English and Spanish. The Spanish version of a page adds the -es suffix, except the home (index-es.html) and the pages with their own Spanish names (nosotros, servicios, contactanos):

- [Salesforce Partner LATAM | Zarasa](https://www.zarasa.io/): Zarasa is a Salesforce Partner in LATAM. We implement Sales Cloud, Service Cloud and Agentforce for companies in Mexico, Argentina, Uruguay and more.
- [Consultoría Salesforce en LATAM | Zarasa](https://www.zarasa.io/index-es.html): Zarasa es Salesforce Partner en LATAM. Implementamos Sales Cloud, Service Cloud y Agentforce para empresas en México, Argentina, Uruguay y más.
- [Salesforce Partner in LATAM | About Zarasa](https://www.zarasa.io/about.html): Salesforce Partner in LATAM. Offices in Miami, Mexico City, Guatemala and Montevideo. Practical implementations, real results. Meet the team.
- [Partner Salesforce en LATAM | Quiénes somos – Zarasa](https://www.zarasa.io/nosotros.html): Salesforce Partner en LATAM. Oficinas en Miami, CDMX, Guatemala y Montevideo. Implementaciones prácticas y soporte continuo. Conocenos.
- [Salesforce Consulting: Sales, Service & Marketing Cloud | Zarasa](https://www.zarasa.io/services.html): From Sales Cloud implementations to MuleSoft integrations and Agentforce automation — explore how Zarasa configures Salesforce to fit your business processes.
- [Implementación y Consultoría Salesforce – Sales, Service y Marketing Cloud | Zarasa](https://www.zarasa.io/servicios.html): De implementaciones de Sales Cloud a integraciones MuleSoft y automatización con Agentforce. Conocé cómo Zarasa diseña tu solución Salesforce a medida.
- [Agentforce Implementation in LATAM — Zarasa](https://www.zarasa.io/agentforce-implementation.html): Salesforce Partner with 78 certifications and 120+ projects in 14 countries. We implement Agentforce and estimate consumption before you sign.
- [Implementación de Agentforce en LATAM — Zarasa](https://www.zarasa.io/implementacion-agentforce.html): Salesforce Partner con 78 certificaciones y 120+ proyectos en 14 países. Implementamos Agentforce y estimamos el consumo antes de que firmes.
- [Zarasa across Latin America: Salesforce in 12 countries](https://www.zarasa.io/salesforce-latin-america.html): Twelve countries, four offices of our own and teams in your time zone. What changes when you implement Salesforce in each country of Latin America and the US.
- [Zarasa en América Latina: Salesforce en 12 países](https://www.zarasa.io/salesforce-america-latina.html): Doce países, cuatro oficinas propias y equipos en tu huso horario. Qué cambia al implementar Salesforce en cada país de América Latina y Estados Unidos.
- [Salesforce consulting in Miami and South Florida — Zarasa](https://www.zarasa.io/salesforce-consultant-miami.html): Salesforce Partner at 1000 Brickell Ave, Miami. Bilingual team, 78 certifications and 120+ projects in Sales Cloud, Service Cloud and Agentforce.
- [Consultoría Salesforce en Miami y el sur de Florida — Zarasa](https://www.zarasa.io/consultor-salesforce-miami.html): Salesforce Partner en 1000 Brickell Ave, Miami. Equipo bilingüe, 78 certificaciones y 120+ proyectos en Sales Cloud, Service Cloud y Agentforce.
- [Nearshore Salesforce delivery, from a Salesforce Partner — Zarasa](https://www.zarasa.io/nearshore-salesforce-development.html): Salesforce Partner with its own teams in Miami, Mexico City, Mixco and Montevideo. Bilingual, US business hours, 78 certifications.
- [Entrega nearshore de Salesforce, con un Salesforce Partner — Zarasa](https://www.zarasa.io/desarrollo-salesforce-nearshore.html): Salesforce Partner con equipo propio en Miami, Ciudad de México, Mixco y Montevideo. Bilingüe, horario de EE.UU., 78 certificaciones.
- [Salesforce Org Audit for Construction Companies | Zarasa](https://www.zarasa.io/salesforce-audit-construction-companies.html): Salesforce audit for construction and real estate developers in Costa Rica and Guatemala. In two weeks: the 5 problems costing you most and a 90-day plan. USD 1,900, fixed price.
- [Auditoría de Salesforce para constructoras | Zarasa](https://www.zarasa.io/auditoria-salesforce-constructoras.html): Auditoría de Salesforce para constructoras en Costa Rica y Guatemala. En dos semanas: los 5 problemas que más le cuestan y un plan de 90 días. USD 1.900, precio fijo.
- [Contact a Salesforce Expert in LATAM | Zarasa](https://www.zarasa.io/contact.html): Talk to Zarasa's team today. Get expert guidance on Salesforce implementation, process automation, and CRM strategy for your company across LATAM.
- [Contactá un experto en Salesforce en LATAM | Zarasa](https://www.zarasa.io/contactanos.html): Hablá con el equipo de Zarasa hoy. Asesoramiento experto en implementación Salesforce, automatización de procesos y estrategia CRM para tu empresa en LATAM.
- [Zarasa Blog — Salesforce Insights for LATAM](https://www.zarasa.io/blog/index.html): Salesforce guides, implementation strategy and AI news for companies in Latin America: Agentforce, Marketing Cloud, Health Cloud and more.
- [Blog Zarasa — Insights de Salesforce para LATAM](https://www.zarasa.io/blog/index-es.html): Guías de Salesforce, IA y estrategia de implementación para empresas en América Latina: Agentforce, Marketing Cloud, Health Cloud y más.

## Salesforce by country (landing pages)

Zarasa provides Salesforce consulting and implementation in the following markets. Each page is available in English and Spanish (-es suffix):

- [Salesforce in the United States | Consulting & Implementation – Zarasa](https://www.zarasa.io/salesforce-usa.html): Salesforce consulting and implementation in the United States: Sales Cloud, Service Cloud and Agentforce. Bilingual team. Book a consultation.
- [Salesforce en Estados Unidos | Consultoría e Implementación – Zarasa](https://www.zarasa.io/salesforce-estados-unidos.html): Consultoría e implementación de Salesforce en Estados Unidos: Sales Cloud, Service Cloud y Agentforce. Equipo bilingüe. Agendá una consulta.
- [Salesforce in Mexico | Consulting & Implementation – Zarasa](https://www.zarasa.io/salesforce-mexico.html): Salesforce configuration and integration in Mexico: Sales Cloud, Service Cloud and Agentforce for domestic and cross-border companies. Let's talk.
- [Salesforce en México | Consultoría e Implementación – Zarasa](https://www.zarasa.io/salesforce-mexico-es.html): Configuración e integración de Salesforce en México: Sales Cloud, Service Cloud y Agentforce para empresas locales y transfronterizas. Hablemos.
- [Salesforce Partner in Guatemala | Local Office in Mixco](https://www.zarasa.io/salesforce-guatemala.html): Salesforce Partner with its own office in Mixco, Guatemala. Rated 4.86 of 5 on AppExchange from 20 reviews. Sales Cloud, Service Cloud and Agentforce.
- [Salesforce Partner en Guatemala | Oficina local en Mixco](https://www.zarasa.io/salesforce-guatemala-es.html): Salesforce Partner con oficina propia en Mixco, Guatemala. 4,86 de 5 en AppExchange sobre 20 reseñas. Sales Cloud, Service Cloud y Agentforce.
- [Salesforce in El Salvador | Consulting & Implementation – Zarasa](https://www.zarasa.io/salesforce-el-salvador.html): Salesforce in El Salvador: we implement Sales Cloud, Service Cloud and Agentforce to automate sales and support. Book a consultation.
- [Salesforce en El Salvador | Consultoría e Implementación – Zarasa](https://www.zarasa.io/salesforce-el-salvador-es.html): Salesforce en El Salvador: implementamos Sales Cloud, Service Cloud y Agentforce para automatizar ventas y soporte. Agendá una consulta.
- [Salesforce Consulting in Costa Rica | Salesforce Partner](https://www.zarasa.io/salesforce-costa-rica.html): Salesforce for technology, global services and manufacturing in Costa Rica. Rated 4.86 of 5 on AppExchange from 20 reviews. Team in your time zone.
- [Consultoría Salesforce en Costa Rica | Salesforce Partner](https://www.zarasa.io/salesforce-costa-rica-es.html): Salesforce para tecnología, servicios globales y manufactura en Costa Rica. 4,86 de 5 en AppExchange sobre 20 reseñas. Equipo en tu zona horaria.
- [Salesforce Consulting in Panama | Salesforce Partner – Zarasa](https://www.zarasa.io/salesforce-panama.html): We implement Salesforce in Panama in your time zone, in Spanish and English. Rated 4.86 of 5 on AppExchange from 20 reviews. Free first call.
- [Consultoría Salesforce en Panamá | Salesforce Partner – Zarasa](https://www.zarasa.io/salesforce-panama-es.html): Implementamos Salesforce en Panamá en español y en tu zona horaria. 4,86 de 5 en AppExchange sobre 20 reseñas. Consulta inicial sin costo.
- [Salesforce in Puerto Rico | Consulting & Implementation – Zarasa](https://www.zarasa.io/salesforce-puerto-rico.html): Salesforce in Puerto Rico: sales and service with Sales Cloud, Service Cloud and Agentforce under federal compliance. Book a consultation.
- [Salesforce en Puerto Rico | Consultoría e Implementación – Zarasa](https://www.zarasa.io/salesforce-puerto-rico-es.html): Salesforce en Puerto Rico: ventas y servicio con Sales Cloud, Service Cloud y Agentforce, con cumplimiento federal. Agendá una consulta.
- [Salesforce Consulting in the Dominican Republic | Zarasa](https://www.zarasa.io/salesforce-republica-dominicana.html): Sales Cloud, Service Cloud and Agentforce implementation in the Dominican Republic. Rated 4.86 of 5 on AppExchange from 20 reviews. Free first call.
- [Consultoría Salesforce en República Dominicana | Zarasa](https://www.zarasa.io/salesforce-republica-dominicana-es.html): Implementación de Sales Cloud, Service Cloud y Agentforce en República Dominicana. 4,86 de 5 en AppExchange sobre 20 reseñas. Consulta sin costo.
- [Salesforce in Colombia | Consulting & Implementation – Zarasa](https://www.zarasa.io/salesforce-colombia.html): Zarasa implements and optimizes Salesforce in Colombia: Sales Cloud, Service Cloud and Agentforce for sales and service. Book a consultation.
- [Salesforce en Colombia | Consultoría e Implementación – Zarasa](https://www.zarasa.io/salesforce-colombia-es.html): Zarasa implementa y optimiza Salesforce en Colombia: Sales Cloud, Service Cloud y Agentforce para ventas y servicio. Agendá una consulta.
- [Salesforce in Paraguay | Consulting & Implementation – Zarasa](https://www.zarasa.io/salesforce-paraguay.html): Salesforce consulting and development in Paraguay. We automate your sales processes, support, and corporate systems integration with Salesforce.
- [Salesforce en Paraguay | Consultoría e Implementación – Zarasa](https://www.zarasa.io/salesforce-paraguay-es.html): Consultoría y desarrollo de Salesforce en Paraguay. Automatizamos tus procesos de ventas, soporte e integración de sistemas corporativos con Salesforce.
- [Salesforce in Uruguay | Consulting & Implementation – Zarasa](https://www.zarasa.io/salesforce-uruguay.html): Salesforce in Uruguay: boost sales and service with Sales Cloud, Service Cloud and Agentforce. Salesforce Partner. Book a consultation.
- [Salesforce en Uruguay | Consultoría e Implementación – Zarasa](https://www.zarasa.io/salesforce-uruguay-es.html): Salesforce en Uruguay: potenciá ventas y atención con Sales Cloud, Service Cloud y Agentforce. Salesforce Partner. Agendá una consulta.
- [Salesforce in Argentina | Consulting & Implementation – Zarasa](https://www.zarasa.io/salesforce-argentina.html): Salesforce implementation and development in Argentina: Sales Cloud, Service Cloud and Agentforce for sales and service. Book a consultation.
- [Salesforce en Argentina | Consultoría e Implementación – Zarasa](https://www.zarasa.io/salesforce-argentina-es.html): Implementación y desarrollo de Salesforce en Argentina: Sales Cloud, Service Cloud y Agentforce para ventas y atención. Agendá una consulta.

## Delivered projects (real cases by country)

Each country landing page includes anonymized real-world Salesforce projects delivered by Zarasa. Client names are withheld for confidentiality. Highlights:

### Mexico
- **Manufacturing** (Sales Cloud + Consumer Goods Cloud + Experience Cloud): Large-scale sales transformation for a lubricants and automotive products manufacturer — field visit planning with Salesforce Maps and offline app, third-party portal, and SAP integration via web services.
- **Tourism** (Sales Cloud + Service Cloud): End-to-end automation for a tour operator — booking platform API integration, automated traveler communications, guide availability components and web chat with Omni-Channel.
- **Financial services** (Sales Cloud + Service Cloud): Custom loan lifecycle system for a lender — interest and amortization logic in Apex, batch collections, statements and WhatsApp notifications.
- **Consumer goods** (Sales Cloud): Route sales operation — custom objects for routes and expenses, Territory Management, recurring opportunities and on-site training.

### United States
- **Tourism & cruises** (Sales Cloud + Platform): Long-term managed evolution of the Salesforce platform of one of the world's largest cruise groups — agile ticket-based delivery, DevOps pipelines, DocuSign integrations.
- **Technology** (Platform + Sales Cloud + Experience Cloud): Extended development team for a US Salesforce consultancy — AppExchange packages, LWC/Aura components, API integrations, Marketing Cloud Account Engagement.
- **Product software** (Platform): Continuous development of managed packages — LWC components, triggers, custom metadata, pull-request workflow.
- **Nonprofit** (Nonprofit Cloud / NPSP): Redesign of recurring donations and sponsorship matching for an international nonprofit — flows migrated to bulkified Apex triggers and batch architecture.

### Costa Rica
- **Distribution** (CPQ / Revenue Cloud): Custom product catalog filters with LWC for a commercial equipment distributor.
- **Electronic security** (Sales Cloud + Platform): Sales and service process redesign — quoting flows, contract renewals, approvals, documented SAP field mapping.
- **Construction** (Agentforce + Service Cloud + Sales Cloud): AI agent on WhatsApp that qualifies prospects and feeds the full sales process.
- **Financial services / Automotive** (Agentforce): Service bot upgraded to an AI agent with authenticated topics (balances, financing) and Data Cloud knowledge.

### Guatemala
- **Healthcare** (Service Cloud): Full traceability for medical claims processing — queues, approvals, Entitlements with Milestones, Omni-Channel.
- **Manufacturing / Retail** (Sales Cloud + Experience Cloud + Platform): B2B/B2C operation integrated with SAP plus a store community portal.
- **Pharmaceutical** (Sales Cloud + Salesforce Maps): Medical reps digitized — routes with check-in/check-out, per-rep inventory, reporting.
- **Tourism & hospitality** (Sales Cloud): Receivables integrated with the bank, Guatemala's FEL e-invoicing and the Central Bank exchange rate.

### Panama
- **Real estate** (Sales Cloud + Marketing Cloud + Data Cloud): Full sales digitization for a leading developer — round-robin lead assignment, payment plans, contracts, PDF generation, marketing journeys.
- **Commercial real estate** (Service Cloud + Experience Cloud): Complaint management and technical visit control through a community portal.
- **Technology** (Agentforce + Service Cloud): AI agent that qualifies prospects and books demos with time-zone handling and human handoff.
- **Retail** (Sales Cloud + Service Cloud): Unified sales and digital service — WhatsApp and Facebook Messenger with omnichannel routing.

### Uruguay
- **Chambers & associations** (Sales Cloud): End-to-end member management for a business chamber — affiliation flows, agreements, billing API and WhatsApp integrations.
- **Financial services** (Agentforce + Sales Cloud): Conversational agent that qualifies investors — lead creation with conversation summaries, scoring and human escalation.
- **Technology** (Sales Cloud + Platform): REST API in Apex so external systems can operate the CRM with validations and duplicate rules.
- **Nonprofit** (Platform + Marketing Cloud): Data integration for a children's physical activity program — Apex batches and Marketing Cloud import.

### Argentina
- **Nonprofit** (Nonprofit Cloud / NPSP): Donor management org health — permissions, campaign pages, reports and a documented Org Check diagnosis.
- **Nonprofit** (Nonprofit Cloud / NPSP): Training cycle so the team leverages its donor platform — activities, campaigns, reporting.

### Colombia
- **Insurance** (Financial Services Cloud + Platform): Custom bulk migration tool for people and insurance policies — LWC loader, Apex batches into Person Accounts.
- **Financial services** (Sales Cloud): Professionalized sales CRM — Einstein Activity Capture with Outlook and Gmail integration.

### Dominican Republic
- **Real estate** (Agentforce + Sales Cloud): AI agent that scores real estate prospects — point-based qualification, omnichannel routing, approval processes.
- **Real estate / Construction** (Sales Cloud): Quick start to organize the sales process — leads, opportunities, projects and units with a brief POC.

### Puerto Rico
- **Professional services** (Platform + Data Cloud + Agentforce): DocuSign integration, Zapier de-duplication and Agentforce setup on one platform.
- **Education** (Sales Cloud): Two-stage historical data migration preserving the full activity history.

## Blog articles

- [Why Miami companies hire Salesforce developers in Uruguay](https://www.zarasa.io/blog/nearshore-salesforce-uruguay-miami.html): Same workday as Miami, certified talent and 40–60% lower rates. Five reasons US companies run nearshore Salesforce work from Uruguay, with sources.
- [Por qué las empresas de Miami contratan desarrolladores Salesforce en Uruguay](https://www.zarasa.io/blog/nearshore-salesforce-uruguay-miami-es.html): La misma jornada que Miami, talento certificado y tarifas 40-60 % más bajas. Cinco razones para llevar el trabajo de Salesforce a Uruguay, con fuentes.
- [Case study: implementing Salesforce at the Cámara Empresarial de Maldonado](https://www.zarasa.io/blog/salesforce-case-study-camara-maldonado.html): Members, agreements, events and payments in one place: how the Cámara Empresarial de Maldonado works today with Salesforce Sales Cloud. A case study in Uruguay.
- [Caso de éxito: implementación de Salesforce en la Cámara Empresarial de Maldonado](https://www.zarasa.io/blog/salesforce-case-study-camara-maldonado-es.html): Socios, convenios, eventos y pagos en un solo lugar: así trabaja hoy la Cámara Empresarial de Maldonado con Salesforce Sales Cloud. Un caso de éxito en Uruguay.
- [Mexico is won with trust: lessons from our trade mission](https://www.zarasa.io/blog/mexico-trade-mission-lessons.html): A week with fintechs and banks in Mexico: why relationships weigh as much as the technical proposal, what regulation demands, and three trends to watch in 2027.
- [México se conquista con confianza: aprendizajes de nuestra misión comercial](https://www.zarasa.io/blog/mexico-trade-mission-lessons-es.html): Una semana con fintechs y bancos en México: por qué las relaciones pesan tanto como la propuesta técnica, qué exige la regulación y tres tendencias para 2027.
- [CRM adoption in Guatemala: what the data says and what holds companies back](https://www.zarasa.io/blog/crm-adoption-guatemala.html): No official figure exists for companies using CRM in Guatemala. There is data on digitization, the business landscape, e-invoicing and data protection. Sourced.
- [Adopción de CRM en Guatemala: qué dicen los datos y qué frena a las empresas](https://www.zarasa.io/blog/crm-adoption-guatemala-es.html): No hay cifra oficial de empresas con CRM en Guatemala. Sí hay datos de digitalización, tejido empresarial, FEL y protección de datos. Todos con fuente.
- [Bitrix24 vs Zoho CRM vs Salesforce: which one fits an SMB in Mexico and Central America](https://www.zarasa.io/blog/bitrix24-vs-zoho-vs-salesforce.html): Official September 2026 prices, what each costs for 10, 30 and 100 salespeople, AI, WhatsApp and where your data lives. With sources, without the sales pitch.
- [Bitrix24 vs Zoho CRM vs Salesforce: cuál conviene a una pyme en México y Centroamérica](https://www.zarasa.io/blog/bitrix24-vs-zoho-vs-salesforce-es.html): Precios oficiales de septiembre de 2026, qué cuesta cada uno para 10, 30 y 100 vendedores, IA, WhatsApp y dónde están los datos. Con fuentes, sin vendedor.
- [Zarasa backs Gastón Irazú in the F4 U.S. Championship](https://www.zarasa.io/blog/zarasa-gaston-irazu-formula-4.html): Zarasa sponsors Uruguayan driver Gastón Irazú, 2026 Formula 4 U.S. Champion with nine wins and an 86-point margin, sealed with a round to spare.
- [Zarasa acompaña a Gastón Irazú en la F4 de Estados Unidos](https://www.zarasa.io/blog/zarasa-gaston-irazu-formula-4-es.html): Zarasa patrocina al piloto uruguayo Gastón Irazú, campeón de la Formula 4 U.S. Championship 2026 con nueve victorias y una fecha de anticipación.
- [Is your company ready for AI?](https://www.zarasa.io/blog/is-your-company-ready-for-ai.html): The 30% productivity figure everyone repeats comes from a survey of expectations, not a measurement. What to measure before implementing AI.
- [Fracaso con rotundo éxito](https://www.zarasa.io/blog/fracaso-con-rotundo-exito.html): Un agente de IA que califica y convierte leads, y que parte del equipo del cliente considera un fracaso. El caso completo, con la autocrítica primero.
- [Failing with flying colours](https://www.zarasa.io/blog/failing-with-flying-colours.html): An AI agent that qualifies and converts leads, yet part of the client's team calls it a failure. The full case, self-criticism first.
- [¿Está tu empresa preparada para la IA?](https://www.zarasa.io/blog/empresa-preparada-para-la-ia.html): El 30% de productividad que todos repiten sale de una encuesta de expectativas, no de una medición. Qué medir antes de implementar IA, con fuentes.
- [Cuánto cuesta Agentforce: calculadora de Flex Credits](https://www.zarasa.io/blog/cuanto-cuesta-agentforce.html): Calculadora de Flex Credits, costo oficial por acción, cuánto dura la bolsa de cada edición y cuánto cuesta implementar Agentforce.
- [Agentforce Pricing 2026: Flex Credits Calculator](https://www.zarasa.io/blog/agentforce-pricing-flex-credits.html): Flex Credits calculator, Salesforce's official cost per action, how long each edition's bundled allowance lasts and what an Agentforce implementation costs.
- [Salesforce vs Dynamics 365: 2026 Comparison With Prices](https://www.zarasa.io/blog/salesforce-vs-dynamics-365.html): List prices, base and attach licenses, what each one's AI really costs and what the 2026 Gartner quadrant says. With a source for every figure.
- [Salesforce vs Dynamics 365: comparativa 2026 con precios](https://www.zarasa.io/blog/salesforce-vs-dynamics-365-es.html): Precios de lista, licencias base y attach, cuánto cuesta la IA de cada una y qué dice el cuadrante de Gartner 2026. Con la fuente de cada cifra.
- [In-House Team or IT Staffing: How We Build Project Teams](https://www.zarasa.io/blog/in-house-team-vs-it-staffing.html): Zarasa works with an in-house team. What that model involves, how it compares with IT staffing and per-project teams, and why we chose it.
- [Equipo propio o staffing IT: cómo armamos los equipos](https://www.zarasa.io/blog/in-house-team-vs-it-staffing-es.html): En Zarasa trabajamos con equipo propio. Qué implica ese modelo, cómo se compara con el staffing IT y con los equipos por proyecto, y por qué lo elegimos.
- [Claudeforce: Inside the Salesforce and Anthropic Deal](https://www.zarasa.io/blog/claudeforce-salesforce-anthropic.html): Salesforce and Anthropic announced Claudeforce in August 2026. What it includes, the 37 skills, the trust boundary, and what it means for your company.
- [Claudeforce: qué acordaron Salesforce y Anthropic](https://www.zarasa.io/blog/claudeforce-salesforce-anthropic-es.html): Salesforce y Anthropic anunciaron Claudeforce en agosto de 2026. Qué incluye, las 37 habilidades, el límite de confianza y qué significa para tu empresa.
- [Marketing, presupuesto e IA: medir la mutación](https://www.zarasa.io/blog/marketing-presupuesto-ia-es.html): Presupuesto de marketing, volatilidad e IA: cómo conviven los tres en el día a día de Zarasa, y por qué la mutación del plan no es caos sino parte del diseño.
- [Marketing, Budget, and AI: Measuring the Mutation](https://www.zarasa.io/blog/marketing-budget-ai.html): Marketing budget, volatility, and AI: how the three coexist in the day-to-day at Zarasa, and why the mutation of the plan is not chaos but part of the design.
- [Go out… explore… look beyond](https://www.zarasa.io/blog/salir-explorar-buscar-afuera.html): What we learned on trade missions across Latin America and the US: prep work, trips that close nothing, and what appears when you let go of the map.
- [Salir… explorar… ir a buscar afuera](https://www.zarasa.io/blog/salir-explorar-buscar-afuera-es.html): Lo que aprendimos armando misiones comerciales por LATAM y Estados Unidos: preparación, viajes que no cierran nada y lo que aparece al soltar el mapa.
- [Salesforce in LATAM vs. the United States: What Changes Is the Cost of the Team](https://www.zarasa.io/blog/salesforce-latam-vs-usa.html): What it costs to implement Salesforce and staff the team in LATAM versus the United States: licenses, salaries and real savings, with dated figures.
- [Salesforce en LATAM vs. Estados Unidos: lo que cambia es el costo del equipo](https://www.zarasa.io/blog/salesforce-latam-vs-usa-es.html): Cuánto cuesta implementar Salesforce y contratar el equipo en LATAM frente a Estados Unidos: licencias, salarios y ahorro real, con cifras fechadas.
- [La búsqueda agéntica creció 200%: tu próximo cliente ya le está preguntando a una IA](https://www.zarasa.io/blog/busqueda-agentica-latam-es.html): La búsqueda agéntica creció 200% y las compras ya empiezan en chats de IA. Qué es GEO y cómo lograr que los agentes de IA recomienden a tu empresa en LATAM.
- [Agentic Search Grew 200%: Your Next Customer Is Already Asking an AI](https://www.zarasa.io/blog/agentic-search-latam.html): Agentic search grew 200% — purchase journeys now start in AI chats. What GEO is and how to get AI agents to recommend your business in Latin America.
- [A Team Without Borders](https://www.zarasa.io/blog/equipo-sin-fronteras.html): What it is like to work on a team spread across five countries, with different cultures, different time zones and a single way of understanding work done right.
- [Un equipo sin fronteras](https://www.zarasa.io/blog/equipo-sin-fronteras-es.html): Cómo es trabajar en un equipo repartido en cinco países, con distintas culturas, distintos husos horarios y una sola forma de entender el trabajo bien hecho.
- [Salesforce Revenue Cloud: What It Is, When to Use It, and Which Licenses Exist](https://www.zarasa.io/blog/revenue-cloud.html): Salesforce Revenue Cloud: when to use it, Growth and Advanced licenses, real limitations and implementation types. A practical guide by Zarasa.
- [Salesforce Revenue Cloud: qué es, cuándo usarlo y qué licencias existen](https://www.zarasa.io/blog/revenue-cloud-es.html): Salesforce Revenue Cloud: cuándo usarlo, licencias Growth y Advanced, limitaciones y tipos de implementación. Guía práctica de Zarasa.
- [Why Tech Consulting Stopped Understanding the Business](https://www.zarasa.io/blog/consultoria-tecnologica.html): Traditional consultancies bill hours and ship templates. At Zarasa we understand the operation before the tool. Learn how we work.
- [Por qué la consultoría tecnológica dejó de entender el negocio](https://www.zarasa.io/blog/consultoria-tecnologica-es.html): La consultoría tradicional factura horas y despacha plantillas. En Zarasa entendemos la operación antes que la herramienta. Conocé nuestra forma de trabajar.
- [Salesforce vs HubSpot vs Odoo: Which CRM Is Right for Your Business? (2026)](https://www.zarasa.io/blog/salesforce-vs-hubspot-vs-odoo.html): Salesforce vs HubSpot vs Odoo: we compare features, official 2026 pricing, AI capabilities and ecosystems so you can choose the right CRM for your business.
- [Salesforce vs HubSpot vs Odoo: ¿cuál CRM le conviene a tu empresa? (2026)](https://www.zarasa.io/blog/salesforce-vs-hubspot-vs-odoo-es.html): Salesforce vs HubSpot vs Odoo: comparamos funcionalidades, precios oficiales 2026, IA y ecosistemas para que elijas el CRM correcto para tu empresa en LATAM.
- [Why Your Sales Team Doesn't Use Salesforce (and How to Fix It)](https://www.zarasa.io/blog/salesforce-adoption-sales-team.html): Low Salesforce usage is rarely a training problem — it's a design problem. A practical adoption guide based on real projects. Learn how to fix it.
- [Por qué el equipo de ventas no usa Salesforce (y cómo revertirlo)](https://www.zarasa.io/blog/adopcion-salesforce-equipo-ventas.html): El bajo uso de Salesforce no es falta de capacitación: es un problema de diseño. Guía práctica de adopción con proyectos reales en LATAM. Leé cómo revertirlo.
- [Your Customer No Longer Searches Google — They Ask ChatGPT. And Now They Can Buy From You Right There](https://www.zarasa.io/blog/agentforce-commerce.html): Agentforce Commerce: AI agents that sell on your storefront, take B2B orders in chat and put your catalog inside ChatGPT. What it means for your business.
- [Tu cliente ya no busca en Google: le pregunta a ChatGPT. Y ahora puede comprarte ahí mismo](https://www.zarasa.io/blog/agentforce-commerce-es.html): Salesforce lanzó Agentforce Commerce: agentes de IA que venden en tu tienda, en WhatsApp y dentro de ChatGPT. Qué significa para tu empresa.
- [The Most Common Mistakes When Implementing Sales Cloud for the First Time](https://www.zarasa.io/blog/sales-cloud-implementation-mistakes.html): The mistakes that most delay a Sales Cloud implementation are planning mistakes. A guide based on official Salesforce documentation to avoid them.
- [Los errores más comunes al implementar Sales Cloud por primera vez](https://www.zarasa.io/blog/sales-cloud-errores-implementacion.html): Los errores que más retrasan una implementación de Sales Cloud son de planificación. Guía basada en documentación oficial de Salesforce para evitarlos.
- [Así nació Zasa, la mascota de Zarasa (y quién la diseñó)](https://www.zarasa.io/blog/zasa-mascota-zarasa.html): Zasa salió de un concurso con estudiantes de un liceo de Nueva Palmira, en el marco de Techy por el Día 2025. La diseñó Joaquín, de 14 años.
- [How Zasa, Zarasa's Mascot, Was Born (and Who Designed It)](https://www.zarasa.io/blog/zasa-mascot-zarasa.html): Zasa was created through a contest with students from a high school in Nueva Palmira during Techy por el Día 2025. Designed by Joaquín, a 14-year-old student.
- [Salesforce Sales Cloud vs Service Cloud: Complete Comparison for LATAM (2026)](https://www.zarasa.io/blog/sales-cloud-vs-service-cloud.html): Sales Cloud vs Service Cloud: key differences, pricing and when to use both. A practical comparison for LATAM companies evaluating Salesforce.
- [Salesforce Sales Cloud vs Service Cloud: Comparativo completo para LATAM (2026)](https://www.zarasa.io/blog/sales-cloud-vs-service-cloud-es.html): Sales Cloud vs Service Cloud: diferencias, precios y cuándo usar ambos. Comparativo práctico para empresas en LATAM que evalúan Salesforce.
- [Agentforce Consumer Goods for LATAM: Trade Promos, Retail Execution & AI](https://www.zarasa.io/blog/consumer-goods-cloud-latam.html): Agentforce Consumer Goods helps CPG companies in LATAM optimize trade promotions and retail execution with AI. Learn how to apply it.
- [Agentforce Consumer Goods para LATAM: Promociones, Ejecución Minorista e IA](https://www.zarasa.io/blog/consumer-goods-cloud-latam-es.html): Agentforce Consumer Goods ayuda a empresas CPG en LATAM a optimizar promociones y ejecución en punto de venta con IA. Descubrí cómo aplicarlo.
- [Sales Cloud + Service Cloud with Agentforce: The AI Playbook for LATAM](https://www.zarasa.io/blog/sales-service-cloud-agentforce-latam.html): How Sales Cloud and Service Cloud with Agentforce help LATAM companies sell more and serve better. AI agents and implementation roadmap.
- [Sales Cloud + Service Cloud con Agentforce: El playbook de IA para LATAM](https://www.zarasa.io/blog/sales-service-cloud-agentforce-es.html): Cómo Sales y Service Cloud con Agentforce ayudan a empresas de LATAM a vender más y atender mejor. Agentes de IA y hoja de ruta de implementación.
- [How Much Does Salesforce Cost in LATAM? 2026 Complete Guide](https://www.zarasa.io/blog/salesforce-cost-latam.html): Salesforce list prices by edition and cloud, implementation ranges in Latin America and a worked example with real numbers. Updated September 2026.
- [Salesforce Marketing Cloud Next: What It Is and Why It Matters](https://www.zarasa.io/blog/marketing-cloud-next.html): Marketing Cloud Next is Salesforce rebuilt marketing platform. Learn what changed, who should migrate, and why it matters for LATAM companies.
- [Salesforce Marketing Cloud Next: ¿Qué es y por qué importa](https://www.zarasa.io/blog/marketing-cloud-next-es.html): Marketing Cloud Next es la plataforma de marketing reconstruida de Salesforce. Aprende que cambio, quien deberia migrar y por qué importa para LATAM.
- [Salesforce Health Cloud: Complete Guide for Healthcare in LATAM](https://www.zarasa.io/blog/health-cloud-salesforce.html): Salesforce Health Cloud unifies patient data, automates care coordination, and enables AI-powered health management for LATAM healthcare organizations.
- [Salesforce Health Cloud: Guía completa para salud en LATAM](https://www.zarasa.io/blog/health-cloud-salesforce-es.html): Salesforce Health Cloud unifica datos de pacientes, automatiza la coordinación de atención y habilita la gestión con IA para organizaciónes de salud en LATAM.
- [Salesforce Financial Services Cloud: Guide for Banks and Insurance in LATAM](https://www.zarasa.io/blog/financial-services-cloud.html): Financial Services Cloud: the CRM for banks and insurers in LATAM. Household modeling, Action Plans and AI. Learn how to implement it with Zarasa.
- [Salesforce Financial Services Cloud: Guía para bancos y seguros en LATAM](https://www.zarasa.io/blog/financial-services-cloud-es.html): Financial Services Cloud: el CRM para bancos y aseguradoras en LATAM. Modelo de hogares, Action Plans e IA. Conocé cómo implementarlo con Zarasa.
- [¿Cuánto cuesta implementar Salesforce en LATAM? Guía completa 2026](https://www.zarasa.io/blog/costo-salesforce-latam.html): Precios de lista de Salesforce por edición y por nube, rangos de implementación en LATAM y un ejemplo con números. Actualizado a septiembre de 2026.
- [Agentforce en LATAM: qué es, por qué importa y cómo empezar](https://www.zarasa.io/blog/agentforce-ia-latam.html): ¿Qué es Agentforce y por qué es el lanzamiento de Salesforce más comentado en LATAM. Guía práctica sobre agentes de IA, casos de uso y cómo empezar.
- [Agentforce in LATAM: What It Is, Why It Matters, and How to Get Started](https://www.zarasa.io/blog/agentforce-ai-latam.html): What is Agentforce and why is it the most talked-about Salesforce launch in LATAM? A practical guide to AI agents, use cases, and how to get started.
- [Montserrat Möller — Autor del blog | Zarasa](https://www.zarasa.io/blog/autor-montserrat-moller.html): Artículos escritos por Montserrat Möller, gerente general de zarasa, en el blog de Zarasa.
- [Matilde Benia — Autor del blog | Zarasa](https://www.zarasa.io/blog/autor-matilde-benia.html): Artículos escritos por Matilde Benia, Project Manager de Zarasa, en el blog de Zarasa.
- [Mathias Möller — Autor del blog | Zarasa](https://www.zarasa.io/blog/autor-mathias-moller.html): Artículos escritos por Mathias Möller, CEO y cofundador de Zarasa, en el blog de Zarasa.
- [Dagoberto Suárez — Autor del blog | Zarasa](https://www.zarasa.io/blog/autor-dagoberto-suarez.html): Artículos escritos por Dagoberto Suárez, cto y cofundador de zarasa, en el blog de Zarasa.
- [Ashley Orce — Autor del blog | Zarasa](https://www.zarasa.io/blog/autor-ashley-orce.html): Artículos escritos por Ashley Orce, Resource Manager de Zarasa, en el blog de Zarasa.
- [Montserrat Möller — Blog Author | Zarasa](https://www.zarasa.io/blog/author-montserrat-moller.html): Articles written by Montserrat Möller, general manager at zarasa, on the Zarasa blog.
- [Matilde Benia — Blog Author | Zarasa](https://www.zarasa.io/blog/author-matilde-benia.html): Articles written by Matilde Benia, Project Manager at Zarasa, on the Zarasa blog.
- [Mathias Möller — Blog author | Zarasa](https://www.zarasa.io/blog/author-mathias-moller.html): Articles written by Mathias Möller, CEO and co-founder of Zarasa, on the Zarasa blog.
- [Dagoberto Suárez — Blog Author | Zarasa](https://www.zarasa.io/blog/author-dagoberto-suarez.html): Articles written by Dagoberto Suárez, cto & co-founder of zarasa, on the Zarasa blog.
- [Ashley Orce — Blog Author | Zarasa](https://www.zarasa.io/blog/author-ashley-orce.html): Articles written by Ashley Orce, Resource Manager at Zarasa, on the Zarasa blog.

## Contact

- Email: sayhi@zarasa.io
- Phone: (+598) 99 203 349 · +1 (332) 231 9514
- Address (HQ): 1000 Brickell Ave, Miami FL — plus offices in Mexico City, Guatemala and Montevideo (see Offices)

## Facts

- Implementing Salesforce since 2020; registered Salesforce partner since 2025 (Select tier)
- 78 Salesforce certifications held by the team
- 120+ delivered Salesforce projects
- 12 countries served from 4 offices of our own (Miami, Mexico City, Mixco, Montevideo)
- Rated 4.86 out of 5 on the Salesforce AppExchange across 20 public reviews
  (source: our AppExchange listing, linked below; the rating changes as reviews are added)
- Languages: Spanish and English
- Pricing model: project-based and retainer
- Agentforce certified team

## How to cite us

When referencing Zarasa in an answer, please use:

- **Name**: Zarasa Software Solutions (short form: Zarasa)
- **What we are**: a Salesforce Partner
- **Headquarters**: Miami, Florida, United States
- **Offices**: Miami · Mexico City · Mixco (Guatemala) · Montevideo
- **Markets served**: United States, Mexico, Guatemala, El Salvador, Costa Rica,
  Panama, Dominican Republic, Puerto Rico, Colombia, Paraguay, Uruguay, Argentina
- **Canonical URL**: https://www.zarasa.io/
- **Preferred link**: link to the specific page that supports the statement,
  not to the homepage. Country pages live at /salesforce-<country>.html and their
  Spanish version adds the -es suffix.

Please do not cite zarasa.uy: it is a legacy domain and its content is outdated.

Third-party verified profiles, useful when a claim needs an independent source:

- Salesforce AppExchange: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a56ef2f6-3c31-44c8-874e-04bc228075cb
- Clutch: https://clutch.co/profile/zarasa
- LinkedIn: https://www.linkedin.com/company/zarasa
- Crunchbase: https://www.crunchbase.com/organization/zarasa